Throughout Second World War York Chocolate was the only chocolate Rowntree’s continued to produce, it was produced as a plain chocolate with added vitamins to be sent to refugees in camps, or supplied for soldiers ration packs.
In 1966 York Chocolate was discontinued, then 10 years later in 1976 York Chocolate is re-launched under than brand name YORKIE, with its name due to it being manufactured at our factory in YORK where it still continues to be produced to this day.
YORKIE set out to be a chunky alternative to other rival chocolate bars and was advertised as the bar of choice of the long distance lorry driver in it TV advertisement with the caption “YORKIE – chunky milk chocolate”.
YORKIE advertising continued the association with motoring through the 1970’s and 1980’s and other later tongue-in-cheek campaigns have consistently positioned it as the man’s chocolate brand.
Sugar, Dried Whole Milk, Cocoa Butter, Cocoa Mass, Vegetable Fat (from Palm/Shea/Sal/Illipe/Kokum Gurgi/Mango Kernel), Lactose and Proteins from Whey (from Milk), Whey Powder (from Milk), Butterfat (from Milk), Emulsifier (Sunflower Lecithin), Contains Cocoa Solids 25% minimum, Milk Solids 14% minimum and Vegetable Fat in addition to Cocoa Butter