About Us Our Story How did we start? 2000 It’s all started when.. CEO Eamon arrived as a backpacker for the Olympic games in Sydney 2002 Raffled a bag of chips at fundraiser for $25 2003 Import one pallet Tayto chips and stored it in his bedroom 2004 Formed Taste Ireland, introducing popular Irish food brands to Australia for the first time 2005 Online Store was launched and started to build the team 2006/10 Developed our own retail distribution network of 250 stores Australia Wide 2009 Facebook arrives and Taste Ireland adopts and grows followers fast. Online subscribers reach 14,000 2010 Relocated to state of the art warehouse facility in Botany, Sydney's warehouse district, beside Seaport & Airport 2011 Launched core range (Tayto, Barrys Tea, Club Drinks) in Woolworths International Category 2013 Launched core range into Coles 2014 Partnered with some of UK & Irelands largest food manufacturers (Jacobs, Tayto, Batchelor's, Cadburys and Barrys Tea) 2015 With amazing engagement levels, social media followers reach 50,000 2016 Growth in Woolworths & Coles International category continues with the addition of new products. 2017 Partnered with DHL, streamlining logistics even further 2018 Company divides D2C and B2B channels. Creating Taste Food Distributors for all wholesale business and widening the portfolio to other European & trending food categories. 2020 Further investment in technology and the team has opened new sales channels & markets; e-market places, southeast Asia and other Retail Partners.