Our Story

How did we start?

2000

It’s all started when.. CEO Eamon arrived as a backpacker for the Olympic games in Sydney

2002

Raffled a bag of chips at fundraiser for $25

2003

Import one pallet Tayto chips and stored it in his bedroom

2004

Formed Taste Ireland, introducing popular Irish food brands to Australia for the first time

2005

Online Store was launched and started to build the team

2006/10

Developed our own retail distribution network of 250 stores Australia Wide

2009

Facebook arrives and Taste Ireland adopts and grows followers fast. Online subscribers reach 14,000

2010

Relocated to state of the art warehouse facility in Botany, Sydney's warehouse district, beside Seaport & Airport

2011

Launched core range (Tayto, Barrys Tea, Club Drinks) in Woolworths International Category

2013

Launched core range into Coles

2014

Partnered with some of UK & Irelands largest food manufacturers (Jacobs, Tayto, Batchelor's, Cadburys and Barrys Tea)

2015

With amazing engagement levels, social media followers reach 50,000

2016

Growth in Woolworths & Coles International category continues with the addition of new products.

2017

Partnered with DHL, streamlining logistics even further

2018

Company divides D2C and B2B channels. Creating Taste Food Distributors for all wholesale business and widening the portfolio to other European & trending food categories.

2020

Further investment in technology and the team has opened new sales channels & markets; e-market places, southeast Asia and other Retail Partners.