How did we start?
It’s all started when.. CEO Eamon arrived as a backpacker for the Olympic games in Sydney
Raffled a bag of chips at fundraiser for $25
Import one pallet Tayto chips and stored it in his bedroom
Formed Taste Ireland, introducing popular Irish food brands to Australia for the first time
Online Store was launched and started to build the team
Developed our own retail distribution network of 250 stores Australia Wide
Facebook arrives and Taste Ireland adopts and grows followers fast. Online subscribers reach 14,000
Relocated to state of the art warehouse facility in Botany, Sydney's warehouse district, beside Seaport & Airport
Launched core range (Tayto, Barrys Tea, Club Drinks) in Woolworths International Category
Launched core range into Coles
Partnered with some of UK & Irelands largest food manufacturers (Jacobs, Tayto, Batchelor's, Cadburys and Barrys Tea)
With amazing engagement levels, social media followers reach 50,000
Growth in Woolworths & Coles International category continues with the addition of new products.
Partnered with DHL, streamlining logistics even further
Company divides D2C and B2B channels. Creating Taste Food Distributors for all wholesale business and widening the portfolio to other European & trending food categories.
Further investment in technology and the team has opened new sales channels & markets; e-market places, southeast Asia and other Retail Partners.